Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.
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Mediacom Singapore and Xaxis Singapore drive brand awareness for Subway with Guaranteed Completes feature on Xandr Invest’s DSP.
What does the next wave of Xandr Invest mean for the advertising industry? This and more about the advanced technology platform that is paving the way for converged media buying. But, how did Xandr build it? Listen to Christina Beaumier, a video product expert and Eric Hoffert, a video engineer expert spill the details on the process of bringing it to life, how digital and TV are coming together, and how it will evolve over time.
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MBuy Drives Extraordinary Performance By Combining Xandr Invest’s Built-In Optimization With A Custom Bidding Approach.
Scibids and Xandr Partner to Empower Buyers to Reach New Heights in Video Performance Against YouTube.
Operam sees double-digit percentage improvement in vCPMs and CPCs with Guaranteed Views on Xandr Invest.
Guaranteed Views on Xandr Invest Helps Xaxis UK Drive Performance for Auto Client.
Transparency, Independence, and Higher Yields: How Xandr Monetize Helped Axel Springer Take Its Business to New Heights.
To understand voter attitudes towards politics and political advertising, we surveyed 1,000 consumers and conducted nationwide focus groups. This report shares voter views across party lines.
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What does it take to develop Xandr’s strategic vision and business plan as AT&T’s advertising company AND find the energy to make it to a 5:30 a.m. yoga class every day? Hear about Lauren Wetzel’s career journey through advertising and media — and how she does it all day-to-day.
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The world needs advertising. We need it to be better and more relevant to consumers. For Xandr, 2019 was a year about building for the future. Here’s a look at some highlights.
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OUIGO, supported by its agency, Zenith uses Xandr Invest to boost ticket sales with a custom buying strategy.
Yield Analytics is integrated into the full Xandr Monetize platform.
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The Relevance Conference is Xandr’s annual conference, bringing together thought leaders and luminaries in marketing, entertainment and advertising. Here are highlights from our 2019 event in Santa Barbara, California.
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Match2One uses Xandr Invest to deliver easy, effective programmatic buying for SMBs.
Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency.
How Xandr Invest Helped Light Reaction Achieve Better Results in Less Time.
Xaxis Peru Unlocks Major Performance Boost by Partnering with Xandr on Xandr Invest.
Ouest-France Doubles CPMs on Accelerated Mobile Page (AMP) inventory With Xandr’s Prebid Server.